🤩 Discover new information from across the web

YouTuber

Person that produces videos on YouTube

Top 3 YouTuber related articles

A YouTuber, YouTube Creator, or YouTube personality, is a type of entertainer who produces videos for the video-sharing website YouTube, sometimes being supported by larger networks. Some YouTube personalities also have corporate sponsors who pay for product placement in their clips or production of online videos. These content-creators are often considered to be "influencers". The content they post often consists of vlogging, gaming, roleplay, singing and many more other types of content.

YouTuber Intro articles: 7

History

The name "YouTuber" refers to individual(s) whose main or only platforms are YouTube channel(s), personalized subpages of the YouTube video sharing platform.[1]

YouTube co-founder Jawed Karim created the first YouTube channel "jawed" on April 22, 2005.

The Internet domain name "www.youtube.com" was activated on February 14, 2005 by Chad Hurley, Steve Chen, and Jawed Karim, when they worked for PayPal.[2] The first YouTube channel "Jawed" was created on April 23, 2005 PDT (April 24, 2005 UTC) by the YouTube co-founder of the same name.[3][4] He uploaded the first YouTube video, a short vlog clip titled Me at the zoo, on the same day.[5]

In October 2005, YouTube introduced the ability to subscribe to YouTube channels.[6] The New York Times claims that most YouTube videos up until 2006 were focused on different forms of talent, citing back-flip stunts, lip-syncing, and other people's talents being uploaded via clips from Saturday Night Live.[7] By June 2006, recognized Hollywood and music industry firms had begun to establish formal business ties with "homegrown" YouTube talent—the first believed to be comedian blogger Brooke "Brookers" Brodack (through Carson Daly),[8] then singer Justin Bieber (through Usher),[9] and physician-become-political satirist Bassem Youssef (through an Egyptian television network).[10][11] In 2007, YouTube started its "Partner Program", an ad-revenue-sharing arrangement that allowed for YouTubers to make money off the videos they uploaded to YouTube.[12]

By October 2015, there were more than 17,000 YouTube channels with more than 100,000 subscribers, and nearly 1,500 with more than a million.[13] These numbers have grown to almost 44,000 channels with at least 250,000 subscribers in January 2019.[14]

YouTuber History articles: 14

Influence

PewDiePie, the platform's third most-subscribed channel, and most subscribed individual creator,[15][16] in July 2019

According to multiple studies, YouTubers have become an important source of information and entertainment for the millennial and Generation Z-generations. Influential YouTubers are frequently described as microcelebrities.[1] Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture but rather appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube.[13][1]

These microcelebrities often communicate with their viewers which gives a more friendly outlook. YouTubers create content on a wide range of variety including vlogs, instructive, how to, informative videos, and more.

In a 2014 survey conducted by the University of Southern California among 13-18 year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential, YouTube personalities took the first five spots of the ranking, with Smosh ranking as most influential.[13] When repeated in 2015, the survey found six YouTubers on the first ranks, with KSI ranked as most influential.[13][17]

Several prominent YouTubers and their influence were subjects for scientific studies, such as Zoella[1] and PewDiePie.[18] Because of this level of influence, Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube.[19]

YouTuber Influence articles: 11

Commercial success

YouTubers can earn revenue from Google AdSense. Additionally, they can supplement their income through affiliate links, merchandising, and 3rd party memberships using platforms such as Patreon.[20] Popular channels have garnered corporate sponsors, who pay to be included in the videos.[20] In 2018, Walmart, Nordstrom, and others sought YouTube stars as influencers.[21]

In 2015, NME stated that "vlogging has become big business."[22] In 2015, Forbes reported that Felix Kjellberg, known on YouTube as PewDiePie, had earned $12 million in 2014, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow.[23] Additionally, YouTube stars have crossed over to other media platforms including late-night television such as Canadian Youtuber Lilly Singh, who hosts the talk show A Little Late with Lilly Singh on NBC.[24]

YouTuber Commercial success articles: 14

See also

References

  1. ^ a b c d Jerslev, Anne (October 14, 2016). "In the Time of the Microcelebrity: Celebriyiiii7ification the YouTuber Zoella". International Journal of Communication. 10 (2016): 5233–5251. ISSN 1932-8036.
  2. ^ Graham, Jefferson (November 21, 2005). "Video websites pop up, invite postings". USA Today. Retrieved May 2, 2018.
  3. ^ "jawed". YouTube. Retrieved June 2, 2018.
  4. ^ "Extract Meta Data". citizenevidence.amnestyusa.org. Retrieved June 2, 2018.
  5. ^ "YouTube created a FOMO viewing culture over the past 13 years". Polygon. April 23, 2018.
  6. ^ "Official YouTube Blog". Retrieved June 10, 2018.
  7. ^ Carney, John (April 16, 2006). "People Who Watch People: Lost in an Online Hall of Mirrors". The New York Times. ISSN 0362-4331. Retrieved June 3, 2018.
  8. ^ Collins, Scott (June 19, 2006). "Now she has their attention". Los Angeles Times. Archived from the original on January 16, 2014. Retrieved June 6, 2018.
  9. ^ Herrera, Monica (March 19, 2010). "Justin Bieber - The Billboard Cover Story". Billboard. Archived from the original on January 16, 2014. Retrieved June 6, 2018.
  10. ^ Simon, Bob (March 16, 2014). "Meet the "Jon Stewart of Egypt": Bassem Youssef (60 Minutes transcript)". CBS News. Archived from the original on March 17, 2014. Retrieved June 7, 2018.
  11. ^ "Youssef: 'Important to have other opinions'". Deutsche Welle. February 7, 2014. Archived from the original on March 17, 2014. Retrieved June 7, 2018.
  12. ^ John Seabrook (January 16, 2012). "Streaming Dreams". www.newyorker.com. Archived from the original on January 9, 2014. Retrieved June 6, 2018.
  13. ^ a b c d Dredge, Stuart (February 3, 2016). "Why are YouTube stars so popular?". The Guardian. Retrieved May 3, 2018.
  14. ^ Patrick van Kessel (December 4, 2019). "10 facts about Americans and YouTube". Pew Research Center. Retrieved December 17, 2019.
  15. ^ Alexander, Julia. "PewDiePie Becomes the First Individual YouTube Creator to Hit 100 Million Subscribers". The Verge. Vox Media. Archived from the original on August 26, 2019. Retrieved October 4, 2019.
  16. ^ Spangler, Todd. "Top YouTuber PewDiePie Withdraws $50,000 Pledge to Anti-Defamation League, Calls It a 'Mistake'". Variety. Penske Business Media. Archived from the original on September 13, 2019. Retrieved October 4, 2019.
  17. ^ Ault, Susanne (July 23, 2015). "Digital Star Popularity Grows Versus Mainstream Celebrities". Variety. Retrieved May 3, 2018.
  18. ^ Beers Fägersten, Kristy (August 1, 2017). "The role of swearing in creating an online persona: The case of YouTuber PewDiePie". Discourse, Context & Media. 18: 1–10. doi:10.1016/j.dcm.2017.04.002. ISSN 2211-6958.
  19. ^ Hovden, Robert (September 12, 2013). "Bibliometrics for Internet media: Applying theh-index to YouTube". Journal of the American Society for Information Science and Technology. 64 (11): 2326–2331. arXiv:1303.0766. doi:10.1002/asi.22936. ISSN 1532-2882. S2CID 38708903.
  20. ^ a b "Evan Edinger: The five ways YouTubers make money". BBC Newsbeat. December 18, 2017. Retrieved July 10, 2020.
  21. ^ Jones, Charisse (August 6, 2018). "Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z". CNBC. NBCUniversal. Retrieved August 7, 2018.
  22. ^ Bassett, Jordan (August 13, 2015). "NME Investigation: Are YouTubers The New Pop Stars?". NME. Retrieved January 28, 2020.
  23. ^ Mandle, Chris (October 15, 2015). "Forbes names PewDiePie as highest-earning YouTuber with annual income reaching $12m". The Independent. Retrieved June 11, 2018.
  24. ^ Leskin, Paige. "The life and rise of Lilly Singh, the YouTube star who now hosts her own late night show and is now worth over $10 million". Business Insider. Retrieved April 13, 2020.