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World Emoji Day

Annual observance

World Emoji Day is an annual unofficial holiday occurring on 17 July, intended to celebrate emoji; in the years since the earliest observance, it has become a popular date to make product or other announcements and releases relating to emoji. [1] [2] [3] [4] [5]


World Emoji Day is "the brainchild of Jeremy Burge"[6] according to CNBC which stated that the "London-based founder of Emojipedia created it" in 2014.[7]

The New York Times reported that Burge created this on 17 July "based on the way the calendar emoji is shown on iPhones".[8] For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place"[9] other than choosing the date. The Washington Post suggested in 2018 that readers use this day to "communicate with only emoji."[10]

NBC reported that the day was Twitter's top trending item on 17 July in 2015.[11]

In 2016, Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR[12] to display 17 July on Android, Gmail, Hangouts, and Chrome OS products.[13] As of 2020, the majority of major platforms had switched to show July 17 on this emoji, to avoid confusion on World Emoji Day.[14]


Since 2017, Apple has used each World Emoji Day to announce upcoming expansions to the range of emojis on iOS.[15][16][17][18][19]

On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles.[20] These were initially released in Canada and expanded to 100 markets in 2016.[21]

In 2016, Sony Pictures Animation used World Emoji Day to announce T. J. Miller as the first cast member for The Emoji Movie,[22] Google released "a series of new emoji that are more inclusive of women from diverse backgrounds,"[23] and Emojipedia launched the first World Emoji Awards.[24] Other World Emoji Day announcements in 2016 came from Disney,[25] General Electric, Twitter, and Coca-Cola.[26][27]

London's Royal Opera House presented 20 operas and ballets in emoji form,[28] Google announced the end of its "blob emojis"[29] and winners of the World Emoji Awards[30] were announced[31] from the trading floor of the New York Stock Exchange and broadcast on Cheddar.[32]

In 2018, Kim Kardashian released her Kimoji fragrance line on World Emoji Day,[33][34] Apple previewed new emoji designs including redheads[35][36] and replaced executive photos on its corporate leadership page with emojis,[37] Google announced the return of "blob emojis" in sticker form,[38] and Facebook announced that "700 million emojis are used in Facebook posts each day".[39]

On World Emoji Day 2019 the award for Most Popular New Emoji was announced[40] as the Smiling Face With Hearts[41] In 2020 the Most Popular New Emoji was announced as the White Heart[42] on Australia's The Morning Show.[43][44]


Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo attended the Pepsi World Emoji Day Red Carpet event in 2016.[45][46] In 2017 Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day.[47][48]

The Empire State Building was lit in "emoji yellow" for World Emoji Day in 2017,[49][28] and the New York Stock Exchange Closing Bell was rung by Jake T. Austin of The Emoji Movie and Jeremy Burge from Emojipedia.[50] A Guinness World Record was attempted in Dubai on World Emoji Day in 2017 for the "largest gathering of people dressed as emojis".[51]

Musical Emojiland premiered off-broadway in New York City at The Acorn Theatre[52] on World Emoji Day 2018[53] as part of the New York Musical Festival.[54][55]

In 2019 the British Library hosted an event on World Emoji Day with Unicode president Mark Davis and Emojipedia founder Jeremy Burge discussing the future of emoji and the National Museum of Cinema in Turin launched[56] the exhibition #FacceEmozioni 1500–2020: From Physiognomy to Emojis[57] also on July 17.[58]

In the news

In 2016 Twitter noted that Australia's "emoji-loving" Foreign Minister Julie Bishop[59] shared her birthday with World Emoji Day.[60][61][62]

In 2017 US House Speaker Paul Ryan released a video on World Emoji Day claiming he "goes crazy on emojis"[63] which was widely criticized.[64][65]

In 2018, Adweek reported that social media posts from the United States Department of Defense, Army and Navy seemed like "an odd fit for the breezy joys" of World Emoji Day,[66] while other outlets called these "weird"[67] and "the most terrible bastardization of an emoji".[68]


  1. ^ Mastroianni, Brian (15 July 2016). "For World Emoji Day, Twitter reveals the most popular emoji around the globe". CBS News. Retrieved 16 July 2016.
  2. ^ Kurosawa, Susan. "Just one day at a time". the Australian. Retrieved 4 August 2020.
  3. ^ "Twitter reveals Canada's favourite emojis in honour of World Emoji Day | Toronto Star". thestar.com. Retrieved 12 June 2017.
  4. ^ Whitbread, Louise (17 July 2020). "Celebrate World Emoji Day with these gifts, from smileys to cheeky peaches". The Independent. Retrieved 4 August 2020.
  5. ^ Hitt, Tarpley (17 July 2020). "The Inventor of the Emoticon Tells All: 'I've Created a Virus'". The Daily Beast. Retrieved 10 August 2020.
  6. ^ David, Javier (17 July 2016). "World Emoji Day finds its place on a packed calendar of holidays". CNBC.
  7. ^ O'Neill Deighan, Emma (17 July 2015). "It's World Emoji Day, how will you celebrate?". Belfast Live. Retrieved 21 April 2016.
  8. ^ Varn, Kathryn (25 April 2016). "The emoji inspired by a work of art". Universo Online. Retrieved 28 April 2016.
  9. ^ Griffin, Andrew (17 July 2016). "World Emoji Day: Meet the man whose life work is cataloguing emoji". The Independent. Retrieved 18 July 2016.
  10. ^ Barron, Christina (1 January 2018). "Mark your 2018 calendar with these fun and funny holidays". Washington Post. ISSN 0190-8286. Retrieved 3 January 2018.
  11. ^ "World Emoji Day: Why It's on July 17". NBC New York. Retrieved 12 June 2017.
  12. ^ "Calendar Emoji". Emojipedia.
  13. ^ "Android 7.1 Emoji Changelog". Emojipedia. 21 October 2016. Retrieved 12 June 2017.
  14. ^ "July 17 is World Emoji Day Everywhere Now". Emojipedia. 15 July 2020. Retrieved 10 August 2020.
  15. ^ Salam, Maya (17 July 2017). "Meet Apple's New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 21 July 2017.
  16. ^ Hern, Alex (17 July 2017). "Apple marks World Emoji Day with beards, headscarves and breastfeeding". The Guardian. ISSN 0261-3077. Retrieved 9 October 2017.
  17. ^ "Apple celebrates World Emoji Day". Apple Newsroom. Retrieved 17 July 2019.
  18. ^ "Apple offers a look at new emoji coming to iPhone this fall". Apple Newsroom. Retrieved 17 July 2019.
  19. ^ Burge, Jeremy (16 July 2020). "First Look: New Emojis Coming to iOS in 2020". Emojipedia. Retrieved 10 August 2020.
  20. ^ Fera, Rae Ann. "Pepsi Celebrates World Emoji Day With More Emoji". Fast Company. Retrieved 30 May 2016.
  21. ^ Nudd, Tim Ann. "Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer". Adweek.
  22. ^ Sony Pictures Animation (17 July 2016). "Emoji Movie: Express Yourself – T.J. Miller Audition". Twitter.
  23. ^ Mastroianni, Brian. "Powerful women welcome new female emoji". CBS News.
  24. ^ World Emoji Awards (18 July 2016). "Winner of Best New Emoji for 2016". Twitter.
  25. ^ Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse.
  26. ^ Romano, Nick. "World Emoji Day: Zootopia emoji video, more celebrate Internet holiday". Entertainment Weekly.
  27. ^ McCarthy, John. "How brands marked #WorldEmojiDay on Twitter". The Drum.
  28. ^ a b "Emojis honoured in world celebration". BBC News. 17 July 2017. Retrieved 16 September 2017.
  29. ^ "Emojipedia founder talks the past, present and future of emoji". Engadget. Retrieved 13 April 2018.
  30. ^ Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 21 July 2017.
  31. ^ Awards, World Emoji (18 July 2017). "Congratulations to Person Facepalming! Winner of Best New Emoji". World Emoji Awards. Retrieved 3 January 2018.
  32. ^ Starnes, Anna (16 July 2017). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 21 July 2017.
  33. ^ https://www.harpersbazaar.com/beauty/makeup/a22091581/kkw-fragrance-kimoji-perfume-kim-kardashian/
  34. ^ Schmidt, Ingrid. "Kim Kardashian West Talks Her First KKW Beauty Store Opening in L.A., Political Activism and More". The Hollywood Reporter. Retrieved 20 June 2018.
  35. ^ "Bald and ginger among Apple's new emojis". BBC News. 17 July 2018. Retrieved 1 November 2018.
  36. ^ Kelly, Heather. "Redheads, lobsters and cupcakes: Apple shows off new iOS emojis". CNNMoney. Retrieved 1 November 2018.
  37. ^ "July 17 Is World Emoji Day. Here's How (And Why) to Celebrate". Fortune. Retrieved 1 November 2018.
  38. ^ "Blowing Kiss Beats Heart-Eyes in New Google Stats". Emojipedia. 17 July 2018. Retrieved 1 November 2018.
  39. ^ "July 17 Is World Emoji Day. Here's How (And Why) to Celebrate". Fortune. Retrieved 1 November 2018.
  40. ^ "World Emoji Award Winner". National Museum of Cinema (in Italian). 15 July 2019. Retrieved 16 August 2019.
  41. ^ "Most Popular New Emoji". World Emoji Awards. Retrieved 16 August 2019.
  42. ^ "Most Popular New Emoji". World Emoji Awards. Retrieved 10 August 2020.
  43. ^ "Most popular new emojis revealed for World Emoji Day". 7NEWS.com.au. 17 July 2020. Retrieved 10 August 2020.
  44. ^ Jeremy Burge & The Year's Top 3 Emoji!, retrieved 10 August 2020
  45. ^ "Pepsi Celebrates World Emoji Day". Times Square Chronicles. Retrieved 9 October 2017.
  46. ^ "*Heart Eyes* and More—Celebrities Share Their Favorite Emojis Ahead of World Emoji Day". InStyle.com. Retrieved 9 October 2017.
  47. ^ "Saks Fifth Avenue x The Emoji Movie". newyorkstyleguide.com. Retrieved 9 October 2017.
  48. ^ Lockwood, Lisa (18 July 2017). "Saks Fifth Avenue, Sony team up for 'The Emoji Movie' merchandise". Los Angeles Times. ISSN 0458-3035. Retrieved 9 October 2017.
  49. ^ Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 21 July 2017.
  50. ^ "Sony's The Emoji Movie Rings the NYSE Closing Bell". www.nyse.com. Retrieved 21 July 2017.
  51. ^ "This weekend Dubai Mall is going to be filled with people dressed as Emojis. Yes, really..." What's On Dubai. 11 July 2017. Retrieved 9 October 2017.
  52. ^ Miller, Deb (20 July 2018). "2018 New York Musical Festival Review: 'Emojiland' at The Acorn Theatre at Theatre Row – DC Metro Theater Arts". DC Metro Theater Arts. Retrieved 12 November 2018.
  53. ^ Collins-Hughes, Laura. "'Emojiland' and a Graceful Elegy at the New York Musical Festival". Retrieved 12 November 2018.
  54. ^ "Hold onto your hats emoji fans: There's going to be an emoji musical". 20 June 2018. Retrieved 28 June 2018.
  55. ^ Velazco, Chris. "'Emojiland' blends musical theater and existential angst". Engadget. Retrieved 12 November 2018.
  56. ^ "#FacceEmozioni. 1500–2020: from physiognomy to emojis". The National Museum of Cinema. 21 June 2019. Retrieved 16 August 2019.
  57. ^ Adaglio, Giuliano (17 July 2019). "If Emotions Are "Smilies"". La Stampa. Archived from the original on 16 August 2019. Retrieved 16 August 2019. Alt URL
  58. ^ Dael72, Da (18 July 2019). "#FacceEmozioni: a Torino la storia delle espressioni facciali, da Lombroso agli emoji". dael72 (in Italian). Retrieved 16 August 2019.
  59. ^ Markson, Sharri (8 June 2015). "A Julie and Hugh affair". The Australian. Retrieved 30 May 2016.
  60. ^ Stocks, Karen (16 July 2015). "Add a little colour to your Tweets on #WorldEmojiDay". Twitter. Retrieved 30 May 2016.
  61. ^ "Julie Bishop celebrates World Emoji Day". ABC News. 17 July 2016. Retrieved 10 July 2018.
  62. ^ Kimmorley, Sarah (17 July 2015). "#WorldEmojiDay is on the same day as emoji fan Julie Bishop's birthday". Business Insider Australia. Retrieved 10 July 2018.
  63. ^ "Paul Ryan Joins the #WorldEmojiDay Fun: 'I Go Crazy on Emojis'". www.mediaite.com. Retrieved 23 October 2017.
  64. ^ Moran, Lee (18 July 2017). "Paul Ryan's Attempt At Being A Relatable 'Emoji Guy' Backfires". Huffington Post. Retrieved 23 October 2017.
  65. ^ Koerber, Brian. "Paul Ryan tried to be #relatable on emoji day and it did not go well at all". Mashable. Retrieved 23 October 2017.
  66. ^ "World Emoji Day: Check Out the Most Odd and Clever Ways It's Being Celebrated". Retrieved 1 November 2018.
  67. ^ "US Army under fire for weird tribute to 'Emoji Day'". Metro. 17 July 2018. Retrieved 1 November 2018.
  68. ^ Sung, Morgan. "Here are the worst tweets of World Emoji Day". Mashable. Retrieved 1 November 2018.

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