American technology company
Top 6 Foursquare (company) related articles
- 1 History
- 2 Consumer products
- 3 Business products
- 4 References
- 5 External links
|Founded||March 11, 2009New York, New York, U.S.in|
|Gary Little, CEO|
Number of employees
Foursquare Labs Inc., commonly known as Foursquare, is an American technology company. The company's location platform is the foundation of several business and consumer products, including the Foursquare City Guide and Foursquare Swarm apps.
Dennis Crowley and Naveen Selvadurai founded the company in late 2008 and launched it in 2009. The company rose to prominence with the launch of its namesake local search-and-discovery mobile app, now known as Foursquare City Guide, which popularized the concept of real-time location-sharing and checking-in. Alongside the changes to the consumer apps, the company began creating products that leverage the location data collected via billions of check-ins. From 2014 to 2016 the company rolled out a series of enterprise offerings, including Pinpoint by Foursquare and Foursquare Attribution.
In May 2019 Foursquare bought Placed from Snap Inc. The terms of the deal were not disclosed. In April 2020 Foursquare announced a merger with Factual Inc. in an all-stock deal. Financial terms of the deal were not disclosed.
Launch and early years
Co-founders Dennis Crowley and Naveen Selvadurai launched Foursquare City Guide in 2009 at SXSW. Crowley had previously founded the similar project Dodgeball as his graduate thesis project in the Interactive Telecommunications Program (ITP) at New York University and subsequently sold it to Google in 2005.
In November 2009, Foursquare opened up access to its API, enabling developers to access data generated by the Foursquare app and build applications on top of that data. Foursquare opened its second office, in San Francisco, the next year, shortly after reaching one million users. In 2011, Foursquare began working on Pilgrim, the core technology that combines stop-detection and snap-to-place functions in order to provide contextual awareness to Foursquare's apps, so they can proactively engage with users in real time.
In May 2014, the company launched Swarm, a companion app to Foursquare, that moved the social networking and location sharing aspects of the service to a separate application. On August 7, 2014, the company launched Foursquare 8.0, the completely new version of the service that shifted the focus from check ins to focus on local search and recommendations.
2015 to present
In April 2015, Foursquare began offering location-based enterprise products for marketers and advertisers with the launch of Pinpoint. The company subsequently released Attribution, a tool for media performance measurement, in February 2016, and the Pilgrim software development kit, which allows developers to use Foursquare's core Pilgrim technology to add context into their own apps and services, in March 2017. Each of these tools can be used independently, or they can be bundled together.
On January 14, 2016, co-founder Dennis Crowley stepped down from his position as CEO. He moved to an Executive Chairman position while Jeff Glueck, the company's COO, succeeded Crowley as the new CEO.
In 2017, Foursquare hired more than 50 new staff members in various roles. Foursquare also announced its expansion in the Asia-Pacific region with partners like Tencent and Samsung and a new office in Singapore. Over the course of the three-year period from 2015 through 2017, the company's revenue grew by more than 50% each year. In early 2018, Foursquare opened a new engineering office in Chicago.
On December 6, 2019, Foursquare's Board of Directors announced the appointment of David Shim as Chief Executive Officer and Member of the Board.
On November 5, 2020 it was announced that David Shim was stepping down as Chief Executive Officer, to be replaced by Gary Little, a member of the company's board.
Foursquare is principally funded by Union Square Ventures, Andreessen Horowitz, O'Reilly AlphaTech Ventures, DFJ Growth, Morgan Stanley Alternative Investment Partners, Spark Capital, and more. The company raised $1.35 million in its Series A round and $20 million in its Series B round. On June 24, 2011, Foursquare raised $50 million on a $600 million valuation. Their Series D round funding of $35 million was announced on December 19, 2013 and led by DFJ Growth.
In January 2016, the company raised $45 million in a series E funding round led by Union Square Ventures. Morgan Stanley participated along with previous investors: DFJ Growth, Andreessen Horowitz and Spark Capital. In October 2018, the company announced that it raised an additional $33 million in a series F funding round co-led by investors Simon Ventures and Naver, in addition to longstanding investor Union Square Ventures.
In May 2019, Foursquare bought Placed from Snap Inc. The terms of the deal weren't disclosed.
Foursquare (company) History articles: 18
Foursquare City Guide
Launched in March 2009, Foursquare City Guide is a local search and discovery mobile app that helps users discover new places from a community of peers. The app provides personalized recommendations of places to go near a user's current location based on the user's previous visits, likes and check-in history.
In May 2014, the company launched Foursquare Swarm, a companion app to Foursquare City Guide, which migrated the social networking and location sharing aspects of the service into a separate application. Swarm acts as a lifelogging tool for users to keep a record of the places they have been, featuring statistics on the places they have been, and a search capability to recall places where they have checked in. Swarm also lets users share where they have been with their friends, and see where their friends have been. Though it is not necessary to use both apps, Swarm works together with Foursquare City Guide to improve a user's recommendations – a user's Swarm check-ins help Foursquare understand the kinds of places they like to go.
Launched in May 2016, Marsbot is a tool that helps users discover new places by learning what they like and then sending recommendations via text. Unlike a chatbot or virtual personal assistant, Marsbot does not answer questions. Instead, Marsbot learns about the places users go and then sends context-based suggestions about places to eat and drink nearby. Crowley has claimed that Marsbot is part of a larger vision of the future of location-based experiences for consumers. In October 2020, Foursquare released an audio AR version of Marsbot called Marsbot for AirPods, a "lightweight" virtual assistant that whispers location-specific guidance through your bluetooth headphones.
Overview of "Lifelogging" article
Places by Foursquare
Launched in November 2009, Places by Foursquare is a database of more than 105 million places worldwide and an API that enables location data for Apple, Samsung, Microsoft, Tencent, Snapchat, Twitter, Uber, and others. As of October 2018, Foursquare claims more than 150,000 brands and developers have registered for the technology.
Pinpoint by Foursquare
Launched in April 2015, Pinpoint by Foursquare is a media platform that directs targeted marketing to audiences based on where they go in the real world and other personalized factors like taste preferences and demographics. As of 2018, it reaches 150 million devices – both Foursquare users and non-users – in the U.S. It targets audiences based on key factors like taste preferences, demographics, and visit history. More than half of the Ad Age top 100 leading advertisers use Pinpoint.
Placed powered by Foursquare
Placed powered by Foursquare, formerly called Attribution, is a media performance measurement tool released in February 2016. It measures the effectiveness of any multi-channel ad campaign aimed at driving people into stores and other offline locations. Placed powered by Foursquare measures locations against Foursquare's always-on panel of 30 million people. In June 2018, Foursquare announced an updated methodology for its attribution product using machine learning and more than 500 attributes to understand the impact of ads on in-store visits. At the same time, the company announced partnerships with Spotify, TGI Fridays and Panera Bread. In November 2018, Foursquare partnered with Inscape on TV attribution, which allows the company to measure the impact of linear TV ads on in-store foot traffic. In May 2019, Foursquare announced that it had acquired Placed, and as a result of the transaction the two companies' ad-effectiveness-measurement products would be merged and rebranded as Placed powered by Foursquare.
Pilgrim SDK by Foursquare
Launched in March 2017, Pilgrim SDK is a software development kit that can be incorporated into mobile apps for brands to understand precisely where phones go in the real world, allowing them to engage with users at the right time and place. Pilgrim SDK is used by Tinder, TripAdvisor, Capital One, TouchTunes and other brands.
On October 2, 2019, Foursquare announced a free-tier of its SDK for apps and developers with fewer than 100,000 MAU to utilize Foursquare location proprietary technology.
Foursquare (company) Business products articles: 9
- "Foursquare CEO David Shim steps down". Wall Street Journal Internet.
- Cohen, David (2 October 2018). "Foursquare Closes $33 Million Funding Round, Aiming to 'Refine' Its Products". Adweek. Retrieved 14 December 2018.
- Choudhury, Saheli Roy (30 August 2017). "Foursquare pioneered the trend of 'checking-in' to a place — now it sells access to its data to companies". CNBC. Retrieved 7 August 2018.
- "About". Foursquare.com. Retrieved 2014-08-25.
- Wortham, Jenna (18 October 2009). "Face-to-Face Socializing Starts With a Mobile Post". The New York Times. Retrieved 7 December 2018.
- Kincaid, Jason (March 18, 2009). "SXSW: Foursquare Scores Despite Its Flaws". The Washington Post. ISSN 0190-8286. Retrieved March 16, 2011.
- Miller, Nancy (28 March 2017). "After Years of Challenges, Foursquare Has Found its Purpose -- and Profits". Entrepreneur. Retrieved 5 August 2018.
- Van Grove, Jennifer (16 March 2009). "Foursquare is the Breakout Mobile App at SXSW". Mashable. Retrieved 19 July 2018.
- Block, Ryan (12 May 2005). "Google buys Dodgeball". Engadget. Retrieved 19 July 2018.
- Siegler, MG (16 November 2009). "Foursquare Lets Others Play With Its API". TechCrunch. Retrieved 19 July 2018.
- Siegler, MG (19 August 2010). "Foursquare Checks-In To A San Francisco Office". TechCrunch. Retrieved 19 July 2018.
- Chaey, Christina (29 August 2013). "Foursquare Now Knows Where You Are, What To Do There, Even If You Don't". Fast Company. Retrieved 19 July 2018.
- Heath, Alex (1 January 2016). "Foursquare has an amazing 'superpower' that wants to take over your phone". Business Insider. Retrieved 19 July 2018.
- "2 key reasons why Foursquare's move to open up access to its location data is important". Business Insider. 2 March 2017. Retrieved 19 July 2018.
- NICK SUMMERS, The Next Web. "Back to basics: Swarm redefines the Foursquare check-in to help you meet nearby friends." May 15, 2014. Retrieved Jan 12, 2017.
- Hamburger, Ellis (6 August 2014). "Foursquare 8.0 review: the ultimate food-finder". The Verge. Retrieved 1 August 2018.
- Weber, Harrison (14 April 2015). "Foursquare unveils Pinpoint to show you ads based on where you've been". VentureBeat. Retrieved 19 July 2018.
- "Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads". Adweek. 22 February 2016. Retrieved 19 July 2018.
- Crook, Jordan (1 March 2017). "Foursquare launches Pilgrim SDK to let developers leverage location". TechCrunch. Retrieved 19 July 2018.
- Crook, Jordan (10 July 2018). "Foursquare brings on Liz Ritzcovan as chief revenue officer". TechCrunch. Retrieved 19 July 2018.
- "Foursquare Gets $45M And A New CEO To Build Out Enterprise Business". TechCrunch Internet.
- "Foursquare checks in a new CEO". cnet.
- Ho, Victoria (27 June 2017). "Foursquare will power location tags in some of Asia's biggest messaging apps". Mashable. Retrieved 19 July 2018.
- "25 million people are totally cool with giving Foursquare "always on" location data". Fast Company. 2018-01-19. Retrieved 2018-02-08.
- Crook, Jordan. "Foursquare is finally proving its (dollar) value". TechCrunch. Retrieved 2018-02-08.
- Dallke, Jim (19 January 2018). "Foursquare Opens New Chicago Engineering Office". Chicago Inno. Retrieved 1 August 2018.
- "David Shim Takes On New Role As Foursquare's CEO - Foursquare Intersections Blog". enterprise.foursquare.com. Retrieved 2019-12-18.
- Patel, Sahil (2020-04-06). "Foursquare Merges With Factual, Another Location-Data Provider". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-04-07.
- "Foursquare merges with Factual". TechCrunch. Retrieved 2020-04-07.
- Patel, Sahil (2020-11-06). "Foursquare CEO David Shim Steps Down". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-01-20.
- Panzarino, Matthew (14 January 2016). "Foursquare Gets $45M And A New CEO To Build Out Enterprise Business". TechCrunch. Retrieved 21 July 2018.
- Isaac, Mike (14 January 2016). "Foursquare Raises $45 Million, Cutting Its Valuation Nearly in Half". The New York Times. Retrieved 21 July 2018.
- Ante, Spencer E. (2010-06-28). "Foursquare Locates New Funds to Expand". The Wall Street Journal.
- Dan Frommer (2009-09-04). "Foursquare Raises $1.35 Million, Led By Union Square Ventures". Businessinsider.com. Retrieved 2011-04-21.
- Sarah Lacy. "Foursquare Closes $50M at a $600M Valuation". TechCrunch. Retrieved 24 June 2011.
- Swisher, Kara (2013-12-19). "Exclusive: Foursquare Raises a $35 Million Round and Adds DFJ's Schuler to the Board". AllThingsD.
- Jackson, Lucas. "Foursquare CEO steps down; company raises $45 million in funding". Reuters.com. Reuters. Retrieved 15 January 2016.
- Crook, Jordan. "Foursquare picks up $33 million Series F investment". TechCrunch (2 October 2018). Retrieved 29 October 2018.
- "Foursquare buys Placed from Snap Inc. on the heels of $150M in new funding". TechCrunch. Retrieved 2019-05-31.
- Gell, Aaron (1 March 2017). "The Not-So-Surprising Survival of Foursquare". The New Yorker. Retrieved 20 July 2018.
- Graver, David (8 August 2017). "A Shift In Focus From Foursquare Swarm 5.0". Cool Hunting. Retrieved 20 July 2018.
- Popper, Ben; Hamburger, Ellis (1 May 2014). "Meet Swarm: Foursquare's ambitious plan to split its app in two". The Verge. Retrieved 14 December 2018.
- Yeung, Ken (24 May 2016). "Foursquare's Marsbot will tell you where to eat or drink before you ask". VentureBeat. Retrieved 21 July 2018.
- Levy, Steven (27 July 2016). "Marsbot Is Dreaming of You". Wired. Retrieved 21 July 2018.
- Friedman, Oliver (24 July 2017). "Foursquare Co-Founder Dennis Crowley's Insights on Entrepreneurship". Ivy Magazine. Retrieved 5 August 2018.
- Johnson, Eric (31 October 2016). "Foursquare's next act: Making 'Her' a reality". Recode. Retrieved 5 August 2018.
- "Foursquare's Marsbot for AirPods offers location-aware audio tips". VentureBeat. 2020-10-16. Retrieved 2021-01-22.
- Wise, Jeff (31 August 2017). "You're Using Foursquare All the Time. You Just Don't Know It". Bloomberg. Retrieved 19 July 2018.
- Johnson, Khari (12 April 2018). "Foursquare launches Places API for startups and small businesses". VentureBeat. Retrieved 19 July 2018.
- Cohen, David (2 October 2018). "Foursquare Closes $33 Million Funding Round, Aiming to 'Refine' Its Products". Adweek. Retrieved 7 December 2018.
- Lafferty, Justin (14 April 2015). "Foursquare Launches Pinpoint: Cross-Platform, Location-based Ad Targeting". Adweek. Retrieved 20 July 2018.
- Flynn, Kerry (15 May 2018). "Lexus tests Foursquare's location data with latest car campaign". Digiday. Retrieved 23 July 2018.
- Weber, Harrison (14 April 2015). "Foursquare unveils Pinpoint to show you ads based on where you've been". VentureBeat. Retrieved 20 July 2018.
- Finley, Klint (19 January 2016). "Foursquare's Plan to Use Your Data to Make Money—Even If You Aren't a User". Wired. Retrieved 20 July 2018.
- Kaplan, David (19 January 2018). "Attribution And Other Developer Tools Lift Foursquare To Third Year Of Consecutive Revenue Gains". GeoMarketing. Retrieved 23 July 2018.
- Sterling, Greg (7 November 2018). "Foursquare can now measure TV ads' impact on offline store visits". Marketing Land. Retrieved 7 December 2018.
- Schiff, Allison (14 June 2018). "Spotify, TGI Fridays Enlist Foursquare For Machine Learning-Powered Measurement". AdExchanger. Retrieved 20 July 2018.
- Kaplan, David (14 June 2018). "Spotify Taps Foursquare For Insights On How Streaming Media Ads Lead To Store Visits". GeoMarketing. Retrieved 20 July 2018.
- Steinberg, Brian (7 November 2018). "Subway Teams With Foursquare to Measure TV Ad Effectiveness". Variety. Retrieved 7 December 2018.
- Hagey, Keach; Haggin, Patience (2019-05-31). "Foursquare to Buy Location-Data Specialist Placed From Snapchat Parent". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-06-07.
- Crook, Jordan (1 November 2018). "Foursquare partners with TripAdvisor". TechCrunch. Retrieved 14 December 2018.
- Kaplan, David (24 May 2018). "Tinder Tests Place-Based Dating Feature With Foursquare, Mapbox". GeoMarketing. Retrieved 19 July 2018.
- Johnson, Lauren (1 March 2017). "Foursquare's Location Data Can Now Power Brands' Mobile Apps". Adweek. Retrieved 19 July 2018.
- Belanger, Lydia (9 October 2017). "How Foursquare Became a Jukebox Hero by Helping This Company Target Bar-Goers". Entrepreneur. Retrieved 7 August 2018.
- "Foursquare's location-aware Pilgrim SDK gets a free tier". TechCrunch. Retrieved 2019-12-18.